Rústicco

The RÚSTICCO concept, the Grupo Vaquer’s new benchmark for fire-cooked cuisine in Zaragoza, was created with the aim of taking the concept of ‘grilled food’ to the next level. At BAMBAM Creative Agency Studio®, we have worked on designing a visual identity that balances Aragonese tradition with the intensity of fire and contemporary sophistication.

Our proposal for the RÚSTICCO brand is based on a balance between the rustic and the contemporary. For the logo, we have opted for a retro typeface that alternates between condensed and extended strokes, recreating the organic movement of flames and giving the brand a distinctive visual rhythm. This dynamism is carried through to all graphic applications, ensuring a unique personality across both physical and digital media.

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RUSTICCO BRANDING 

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RUSTICCO

(2025)